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I love what I do, creatively and professionally and I wanted to work in an environment that reflected how I lived my life: healthy, concern for the environment, sustainability, education, learning, cruetly-free, and responsibility.  When it comes to hair and body care, I wanted products that are pure and organic, products that me and my clients demanded. Organic hydrating conditioners, sulfate-free shampoos, paraben-free cleansers, non-toxic soy candles, pomades and texturizers made from pure plants and essential oils and vegan lip balms. My businesses are dedicated to procuring products from companies who utilize,  respect and promote organic harvesting and growing. And, of course, all of our products are cruelty-free.

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This is important because it makes one a well-rounded and sound eco-fashionista! I’m reprinting some easy to follow tips for making your make-over cruelty-free, eco-friendly and fun!

By Einav Keet, Natural Solutions magazine 

“If you think your beauty cabinet passes muster just because you’ve banished parabens, think again. “A health-minded consumer’s responsibility does not end with the purchase of healthy and eco-friendly bodycare products,” says Julie Ebner, founder of Philadelphia’s Juju Spa and Organics. “We must also spend our money wisely on the related accessories.”

Washcloth. Skip the standard washcloth (which can harbor millions of microbes), and try one made of sustainable ayate from agave plants. “The fibers are renowned for their natural antibacterial properties, and these multipurpose cloths can be used wet or dry,” says Ebner. Exfoliate and boost your circulation when you use your ayate washcloth dry, or lather up with it in the shower. Best of all, these cloths resist mildew and can last up to a year.

Makeup brushes. If you wouldn’t wear a fur coat, you should definitely forgo animal-hair brushes, made from squirrel, mink, sable, horse, and goat hair that’s been inhumanely sourced. “Consumers should demand cruelty-free makeup tools,” says Ebner. Apply your makeup with brushes made from vegan fibers such as nylon. “Not only are these brushes humane, they are non-porous and smooth, providing a more sanitary application.””

There was some flack about me recommending “plastic” make-up brushes…let me clarify…try these goodies from EcoTools –  available everywhere.  The brushes are made with bamboo handles, the metallic binding on the brush (the ferrule) is made from recycled aluminum cans and the bristles are made with animal-free taklon. Try it!

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If I had a penny for each time I heard someone say, “It smells so good in here” referring to our salon and spa, of course, I’d be in financial heaven.  I know that what the clients are actually experiencing, olfactorially that is, is the Lack of a Toxic Scent or Artificial Odor in our stores. No usual toxic voc’s from hair coloring agents, no artificial or synthetic fragrances of any kind can be found at our salon or spa. Synthetic, artificial fragrances can contain toxic chemicals linked to not only allergic reactions but to cancer, birth defects and central nervous system disorders.

That’s why is this so important. Synthetic fragrances are one of the most common environmental toxins around…soaps, shampoos, cleaning products… all of these common household items are loaded with artificial fragrances containing synthetic compounds derived from petroleum including benzene derivatives, aldehydes, and many other known toxins.  Yuck! watch out too for ‘fragrance-free’ items such as shampoos and conditioners, which may contain chemical fragrance ‘maskers.’

Put your pennies in cosmetics, cleaning products and such that contain naturally derived fragrances from pure plant essences.

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