Fink said she hopes opening her business in these rough economic times can inspire others not to be afraid to open businesses. Eco-chic is a trend that has consumers buying anything from bamboo yoga pants to burlap and muslin handbags. And eco-friendly salons are not uncharted territory in the U.S. Julie Ebner, owner of juju Salon & Organics, opened her organic salon in 2005 in Philadelphia and has since expanded it to include a spa. Ebner believes people are more health- and planet-conscious now and need to be given options. “Our power is in our wallets, we choose what we are going to spend our money on,” Ebner said.